A behavioural lens
I turn evidence-based principles into sharper questions, clearer briefs and more distinctive brand choices.
Brand strategy, sharpened by the senses.
I turn what people see, feel and remember into brand ideas that leave a mark.
I’m Myrto Touloupi - a brand marketer and neuromarketing specialist creating unexpected, research-led solutions across digital and physical touchpoints.
Available for selected collaborations across EMEA & LATAM
Myrto Touloupi
Brand strategist · Neuromarketing specialist
5+years across international brands
360°digital + physical touchpoints
5languages, one human perspective
5senses, one connected brand experience
The Myrtaluna effect
Less marketing noise.
More human signal.
Great brands are not only recognised. They are sensed, understood and remembered.
I combine strategic brand thinking, creative instinct and behavioural science to find the idea behind the idea - then turn it into work that performs in feeds, stores, screens, spaces and real life.
Creative enough to surprise. Structured enough to deliver.
What I bring to the table
Strategy with a pulse.
I can plug into a team as a brand strategist, creative problem-solver or hands-on project manager who keeps the entire launch moving in one direction.
Selected brand experience
Brands, agencies and platforms I’ve worked with
McDonald’sMindshareGERMANOS (OTE - Telecom)Google Ads Consulting Services
Selected experience, without the timeline
The work behind the thinking.
International brand projects, performance systems, cross-functional launches and research-led creative strategy - connected by one obsession: making ideas work in the real world.
My unfair advantage
My difference lives before the click.
My edge is not the equipment. It is knowing what human attention, memory and the five senses can teach a brand - then using that knowledge across real touchpoints.
Five-sense branding
I connect sight, sound, touch, taste and smell into one recognisable brand system.
Digital × physical
I carry one strong idea from screens and media into packaging, spaces, activations and real life.
The science behind the senses
From lab signals to stronger brand decisions.
Neuromarketing combines neuroscience, behavioural science and marketing research to better understand how people respond to brands. It is not mind-reading. It explores patterns in attention, physiological arousal, perception and memory that people cannot always put into words.
Eye Tracking
Tracks where people look, for how long and in what order, revealing what attracts attention - and what gets overlooked.
EEG
Records electrical activity in the brain with high time precision, helping researchers explore changes related to attention, cognitive effort and engagement.
GSR
Measures changes in skin conductance associated with physiological arousal. It shows the intensity of a response, not whether it is positive or negative.
fMRI
Examines blood-oxygenation changes across brain networks to study processes associated with memory, reward, emotion and decision-making.
Research snapshot · Taste × expectation
Can a label change the experience of wine?
During an fMRI study, we explored how premium and low-cost label cues influenced participants’ neural responses while tasting wine samples - a practical look at how expectation, framing and sensory experience interact.
How I apply it today
I use this research foundation as a strategic lens for visual hierarchy, sensory cues, packaging, communication, physical spaces and brand experiences. I do not currently offer laboratory testing; I translate the knowledge behind these methods into more informed, human brand choices.
How I think
Sense. Shape. Activate. Learn.
Built on real depth
Creative instinct, backed by research.
MSc Neuromarketing & Consumer BehaviourAutonomous University of Barcelona · Grade 9/10
BA Communication, Advertising & PRPanteion University of Social & Political Sciences
LanguagesGreek native · English C2 · Spanish C2 · French C1 · Italian B2
Responsible advertisingCertified in responsible advertising and consumer protection
Have a brand problem worth feeling?
Let’s make the expected
unexpected.
Tell me what you’re building, fixing or rethinking. I’m open to brand roles, strategic projects and creative collaborations across EMEA and LATAM.